The number of unprotected road users in cities are increasing and as a consequence, so does the number of accidents. The risk of being part of an accident is three times as high during dark hours as in daytime and many of these accidents could be avoided with the use of visibility products such as lights and reflectors. However, many people tend to prioritize style over safety.

Stockholm based Bookman Urban Visibility is focusing on design and usability, combined with Swedish safety and innovative technology, to get more people to use visibility products.